cross-media campaigns

Created multiple campaigns for paid and earned media, spanning online channels, print & video distribution.

Communications Plan, Key Messaging Development

Concept/Copy – Email & Direct Mail Campaign

Concept/Copy – Web Announcement, Tradeshow Banner

Media Contact, Q&A Writing – Feature Article

Producer/Writer – Video, view here: http://ow.ly/eLa2304o4Nk

Producer/Writer/Animation Direction – Video

Concept/Copy – Ad

Description

Created multiple campaigns collaborating with designers, programmers and video animators. Campaigns leveraged paid and earned media, spanning online channels, print & video distribution.

Client gained extensive press coverage & sales growth.

Role

Communications Planning, Key Messages, Concept Creation, Copywriting

For

Meurer Research, Inc.

Type

Web, Print, Email, Direct Mail, Tradeshow Banners, Press Releases