strategy and campaigns
Strategy, concept and campaign development and copywriting for online, print and video promotions. Clients are b-to-b and b-to-c companies ranging from technical and environmental to consumer products. Role: strategy, campaign and concept creation, key message development, copywriting
Created multiple campaigns for paid and earned media, spanning online channels, print & video distribution. Client gained extensive press coverage and sales growth.
Concept/Copy – Web Announcement, Tradeshow Banner
Producer/Writer – Video, view here: http://ow.ly/eLa2304o4Nk
Producer/Writer/Animation Direction – Video
Media Contact, Q&A Writing – Feature Article
Concept/Copy – Email & Direct Mail Campaign
Communications Plan, Key Messaging Development
Developed communications strategy and media plans and created advertising concepts/copy. Collaborated with graphic designers.
Concept, Copy
Concept, Copy
Concept, Copy, Tagline, Product Name
Concept, Copy, Tagline
Concept, Copy, Tagline
Concept/Copy – Ad
website featuring photo of the inventor
tagline & brochure: pda for the blind
brochure inside
Description
Developed communications strategy and media plans and created advertising, cross-media campaigns and video concepts and copy. Collaborated with graphic designers.
Role
Strategy & Key Message Development, Concept Development, Copywriting
For
b-to-b and b-to-c clients
Type
Online, Print and Video