strategy and campaigns

Strategy, concept and campaign development and copywriting for online, print and video promotions. Clients are b-to-b and b-to-c companies ranging from technical and environmental to consumer products. Role: strategy, campaign and concept creation, key message development, copywriting

Created multiple campaigns for paid and earned media, spanning online channels, print & video distribution. Client gained extensive press coverage and sales growth.

Concept/Copy – Web Announcement, Tradeshow Banner

Producer/Writer – Video, view here: http://ow.ly/eLa2304o4Nk

Producer/Writer/Animation Direction – Video

Media Contact, Q&A Writing – Feature Article

Concept/Copy – Email & Direct Mail Campaign

Communications Plan, Key Messaging Development

Developed communications strategy and media plans and created advertising concepts/copy. Collaborated with graphic designers.

Concept, Copy

Concept, Copy

Concept, Copy, Tagline, Product Name

Concept, Copy, Tagline

Concept, Copy, Tagline

Concept/Copy – Ad

website featuring photo of the inventor

tagline & brochure: pda for the blind

brochure inside

Description

Developed communications strategy and media plans and created advertising, cross-media campaigns and video concepts and copy. Collaborated with graphic designers.

Role

Strategy & Key Message Development, Concept Development, Copywriting

For

b-to-b and b-to-c clients

Type

Online, Print and Video